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A recent article by Compara Software highlights how RENTLY, with a strong focus on collaboration, innovation, and customized solutions, has risen to become a leader in the car rental software market. In an interview with our CCO, Mariano Tucker, the strategies behind Rently Soft's success and the steps for this new year were discussed in detail.
The car rental industry operates in a dynamic and challenging environment. Companies in the sector face not only operational challenges but also the constant need to adapt to changing expectations. In this context, RENTLY positions itself as a technology partner capable of understanding and effectively responding to these demands.
In an interview conducted by Compara Software with our CCO, Mariano Tucker, the decisions and strategies that led our vehicle rental software to become a benchmark in the car rental software industry were thoroughly explored.
Compara Software highlights RENTLY's sales approach, which focuses on long-term sustainability and profitability, prioritizing the quality of projects over merely meeting sales targets.
"We understand that pursuing sales objectives without a comprehensive analysis can result in unprofitable projects and delays, ultimately affecting overall operations. For this reason, sales teams do not have the final say in defining commercial offers. Every proposal is built collaboratively, involving all key areas of the organization to ensure an ambitious, realistic offer aligned with operational capabilities. This approach ensures projects are viable from the start and reflect our true capabilities, strengthening the relationship with clients," Mariano explained.
This synergy between sales, operations, and management ensures that each client receives solutions that not only meet expectations but also drive mutual growth.
According to Tucker, the goal from the beginning has been to integrate specific functions that address daily operations.
"Every functionality in the Reservations system results from meticulous development and thorough technical analysis." Each implementation is tailor-made, designed after an in-depth client analysis.
RENTLY is not generic software but a solution that responds to specific and complex operations, optimizing workflows.
An example with an exclusive client allows recalculating payments in existing contracts without altering historical data, integrating online travel platforms and payment systems, and adapting the software to real-world scenarios. "This ensures that the solutions are functional and scalable, addressing real-world operational requirements with precision."
The reorientation of RENTLY's pricing strategy marks one of the most significant changes in its trajectory.
"A few years ago, the company decided to leave behind the battle for the lowest price to focus on clients who, like us, value quality and the real performance of the product. This initiative goes beyond a commercial tactic; it’s about truly valuing the product and trusting what it can do."
Compara Software notes, "By moving away from competing for the lowest cost, RENTLY chose a perspective that seeks to generate tangible value for its clients. Instead of reducing the proposal to mere cost containment, the company broadens its horizon: it can invest more freely in R&D, implement advanced functionalities, and customize workflows based on the needs of each car rental client."
The current work is carried out by specialists such as programmers, analysts, architects, testers, and developers who have direct control over deliverables. The project's success heavily depends on each individual's planning.
RENTLY is committed to sustained growth with a long-term vision. Each step is carefully taken, aligning resources, costs, and timelines.
"The company’s financial strategy supports this approach. Many projects show a positive Net Present Value (NPV) after 1-2 years. RENTLY doesn’t seek to saturate the market but selectively expands with strategic partners," Mariano stated.
The key is focusing on helping clients achieve their business goals. It’s often not just about delivering quick profits but asking, "Is my service proactive and useful enough?" "Do clients feel comfortable working with our service?"
Clients find in RENTLY a stable brand that responds reliably to industry demands. The result is a relationship built on trust and the assurance of having a technology partner that doesn’t sacrifice quality for speed but instead chooses to deliver in the best way possible.
"If the client feels understood, respected, and treated as a partner, despite issues or delays, they will be grateful and won’t penalize the provider," Mariano emphasized.
In his interview with Compara Software, Mariano Tucker highlighted the importance of going beyond simple translation or superficial adaptation.
"Our growth strategy includes carefully selected market entries, supported by local expertise (Ambassadors). For example, our recent expansion into Russia was facilitated through collaboration with regional expert Arturs Zantmans," Mariano explained.
The logic is clear: without direct knowledge from those who understand regional dynamics, only isolated adjustments are achieved. The goal isn’t to impose a uniform tool everywhere but to work with those who know the terrain. These individuals identify what local users need even before they are aware of it. It’s not just about entering but fitting in and speaking the same operational language.
"By incorporating local leaders, RENTLY maintains its essence and enhances its ability to offer solutions tailored to each market's reality. This strategy elevates the client experience, connecting them with a tool that feels familiar and addresses their problems precisely," Compara Software highlights in its article.
RENTLY acts as its clients’ technological tailor, designing modular, custom architectures that ensure regulatory compliance and operational stability. With Microsoft Azure infrastructure, ISO 9001 certification, and ISO 27001 certification underway, the company transforms regulatory complexity into a competitive advantage, offering a secure, scalable platform that grows with each client.
Every implementation is a handcrafted solution, accompanied by a Customer Success Manager who provides continuous consulting and ensures the solution evolves with the business.
"RENTLY has become a benchmark in the car rental software segment thanks to a collaborative sales model that integrates all areas to ensure sustainable, realistic proposals and a technological vision that prioritizes customization and operational optimization.
With this formula, RENTLY not only drives the success of its users but also builds long-term relationships based on trust and continuous improvement," Compara Software concludes in its article.
Read the full article here