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Electronic Signature

Why is including electronic signature a game-changer for car rental companies?

November 5, 2024

Discussing the electronic signature may not seem directly relevant to the car rental industry. However, in today's world, it has become an essential factor to consider. The industry is experiencing substantial global growth, which is expected to continue in the coming years. That makes the current moment crucial for differentiation, and the best way to achieve that is by providing exceptional service.

Following the pandemic, there has been a surge in the number of individuals traveling worldwide, whether for business or leisure. This surge has created a significant demand for car rental services, resulting in remarkable industry growth. However, the world has changed since before 2020.

The pandemic has shifted user expectations. People have become accustomed to handling their tasks conveniently through their smartphones, be it paying bills or ordering food. Even though travel restrictions have eased, this convenience is here to stay. As a result, companies that wish to remain competitive must present their services through a single app that is simple, fast, and secure.  Car rental companies are no exception.

In this regard, car rental companies that seek to capitalize on this period of growth understand the need to go above and beyond in their services and provide the ultimate user experience.


While many companies already have a website or even an application where interested users can view available car models, compare prices, and inquire about reservations, not all have gone further. In that sense, incorporating the electronic signature into the service becomes a game-changer.

What is an electronic signature?

An electronic signature can be defined as a set of electronic data that accompanies or is associated with a document to identify the signer. It ranges from the basic electronic signature, which provides the least security to the user, to the level of qualified electronic signature, which is the most legally secure and backed:

▪️ Simple electronic signature: This is the most basic type and cannot be equated with a handwritten signature.

▪️ Advanced electronic signature: This type of signature is at an intermediate level of security and cannot be compared to a handwritten signature.

▪️ Qualified electronic signature: Among the three types of signatures recognized by the eIDAS regulation, this is the only one equivalent to a handwritten signature.

The use of electronic signatures enables companies to operate across national and international borders by creating electronic records that comply with local laws and regulations.

How can incorporating electronic signatures benefit your car rental company?

Incorporating electronic signatures brings numerous advantages to car rental companies, offering improved efficiency, enhanced security, and seamless customer interactions.

For example, when a customer wants to reserve a rental car, they no longer need to be contacted by a sales representative to physically sign the necessary documents. With electronic signatures, the process becomes simple and expedient, allowing customers to sign from any internet-connected device.

By leveraging electronic signatures, car rental companies can facilitate remote signing of various rental-related documents, including pre-bookings, reservations, authorizations, contracts, deposits, and insurance agreements.

This implementation of electronic signatures in car rental agencies not only accelerates the customer journey but also streamlines vehicle pick-up and return processes, ensuring a smoother and more efficient experience overall.

Discover the user experience benefits of Rently

At Rently, we understand the importance of providing the best user experience. Therefore, our business partners have access to our In&Out app, which reduces wait times for both customers and rental companies during vehicle pick-ups and returns.

With our in&Out application, you can use a smartphone as a signature capture device. This allows your users to sign documents securely and reliably in just a few seconds.  

Additionally, your rental company also has access to this technology for document signing.

By offering smart and contactless car rental pick-ups and returns, you can reduce wait times for both you and your customers, while enhancing the user experience with fast and efficient service.

This not only improves the user experience but also enables you to protect documents against loss or potential vulnerabilities, as well as reducing the risk of human errors.

Contact Us

If you have a car rental company and are evaluating a technological partner for this crucial moment, we invite you to learn more about our services.
You can contact us here or leave a comment, and a sales representative will get in touch with you. We look forward to hearing from you!